Hi, I’m Dan–a UX Designer with a proven track record for solving complex design problems at all levels

On Design
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Good design starts with team alignment, knowing business objectives and user needs. But putting your finger on the problem areas is key.
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Begin with insights: review analytics, research, and gather firsthand information from customers, partners, and employees. Gain an educated viewpoint to focus ideation.
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Ideate. Explore, diverge, refine. Balance task efficiency with delightful features. Yes, people have jobs to do, but making an experience more pleasant and memorable inspires continued use and advocacy.
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Prioritize committed work (backlog) and future ideas (roadmap). Avoid chasing trends; consider achievable goals and value for users.
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Deliver, learn, iterate. Act quickly, refine later. Perfection doesn't exist. Learn from shipped products, monitor key metrics. Test designs with sponsor users if necessary.


Career
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I started out by designing marketing websites for beer brands with a penchant for animation and effects, eventually leading to  branded games on iPads and hacked Nintendo Wii controllers used in experiential marketing.
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Later, as Group Creative Director at a large advertising agency, I led comprehensive multi-channel campaigns for healthcare, manufacturing, and agriculture clients, covering digital marketing, sales enablement, and print/TV/online ads.
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Still passionate about digital, I assumed the role of Experience Design Director, focusing on digital delivery. I built a strong UX design and research team, delivering excellent results.
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Currently, as an IBMer, I collaborate with a specialized Salesforce design team. As a design strategist, I work closely with clients like Marriott Vacations Worldwide, developing prioritized roadmaps that cater to owners' and prospects' needs.
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Expanding my knowledge, I've trained in AI through IBM WatsonX and Salesforce Einstein. Designers play a crucial role in leveraging AI to help users and businesses achieve goals efficiently amidst industry disruption.